Sunday, September 20, 2015


Fellow nerds, I thought we had this figured out - stop getting angry at the ad-blockers. It’s a cycle.

In the early 2000s we all learned to hate popups, side-pops, and the dreaded popunder (I’m looking at you X10 camera). So we started installing blockers all over the place and then the browser makers added in popup blockers, we all backed down and stopped installing the agressive 3rd party blockers.

TiVo came out in the early 2000s and we freaked out that it was the end of television. Only, it wasn’t. Sure, we skip most commercials, but we watch some, and now we have embedded advertising where the CIA uses Skype to plan operations in Homeland and Netflix and the like. Everybody is getting paid.

In 2015 the mobile phone is becoming the dominant web browsing platform and it’s a decade slower than the desktops - so when you’re serving us ads designed for a desktop, we freak out, and get extremely excited about blocking the insanity threatening mutually assured destruction.

You know what happens next, right? Ads get rejiggered to be faster, mobile optimized, and maybe not even do cross-site tracking. Then we all just simmer back down and get lazy about installing the blockers on the next upgrade. This is the cycle.

The moment I heard about Peace by Marco, I installed it. There was a time I thought Marco was kind of an arrogant jerk, but after listening to him talk for years, I’ve realized he is arrogant, humble, and smart. It’s a weird little combination - but the result is that I have a lot of faith in the Marco brand, so when Peace came out I was super excited. When I realized his app was also blocking ads on his site, it reassured me of the Marco brand. When he pulled it from the store, I was sad, but hey, do what ya gotta do.